St Ives Island Rum
DIRECTOR / REMI CRIBB
We were tasked by the lovely folk at St Ives Island Rum to create a film that was to act as an introduction to the brand.
A brand activation film that really captured the story behind the rum, the inspiration behind the label design and the love the founders have of St Ives, the story of the Mermaid of Zennor and Cornish Rum.
This film was shot entirely in St Ives and combines elements from the tale of the Mermaid of Zennor, dream-like visuals and classic Cornish iconography, as well as highlighting the incredibly unique design of the label to immerse the viewer throughout and to introduce St Ives Island Rum to the masses.
At 96 Studios, we specialise in branded video production for distilleries, craft producers, and heritage-driven businesses across Cornwall, Devon, and beyond. Whether you’re launching a new brand or sharing your legacy with the world, our team delivers cinematic, story-led video content that captures your essence and connects with your audience. Let us help you introduce your brand with clarity, character, and impact.